Everybody has their own personal brand and values. There are some elements that are flexible and subject to change but some are most definitely not and flow through every decision they make and every outfit they choose.
A friend from Hitchin once remarked this to me as we sat in a stuffy, London meeting. I completely understood what he meant as this phenomenon was one of the reasons that we had moved there in the first place!
It is a question that most people are faced with at least once in their lifetimes and the answer can change dramatically from one year to the next.